Think about the last time you waited for a table at a popular restaurant.

Flustered with impatience, you tell yourself, “I should’ve made a reservation.”

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Or, stuck in a long security line, you think, “I should’ve signed up for PreCheck.”

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Or, spending hours in line at a theme park, you start wondering, “Maybe that FastPass was worth it…”

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Now, these are mild inconveniences, not dire situations.

Still, remember what you felt:

• Trapped in an unfavorable context
• Lost in a sea of many
• Frustrated with the process
• Longing for a different path
• Questioning your choices
• Regretting your lack of forward-thinking

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These feelings may feel familiar in today’s professional climate as well.

The talent market (corporate & independent) is flooded, and seemingly every opportunity has a giant pool of well-qualified people waiting to be considered.

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So, if I told you there was a “FastPass” for conversations with prospective clients, would you take it?

What if I told you you already have it, you just haven’t activated it?

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The FastPass out of a talent pool is, of course, differentiation.

But what can you differentiate on?

• Your 1st and 2nd order contacts?
  • ❌ Good start, but not a sustainable tool
• Your resume and experience?
  • ❌ In a large enough pool, all experience is commoditized
• Your unique insights on the problem space?
  • 🔆 A-ha! Now we’re getting somewhere
• Your unique insights synthesized into a relevant and easily digestible POV?
  • ✅ Bingo. This is your FastPass. This is your IP.

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This doesn’t have to be complicated. Your IP could be a thoughtful visual, a novel framework, or maybe a short white paper.

But if even that seems overwhelming, remember those feelings of being trapped in a queue.

Now consider the relief of not having to do that again.

💡

-Wes

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P.S. - Join me LIVE on Thursday (Sep 19) for a free interactive workshop on last month's "Is self-employment for me?" framework. Hosted by Mylance, an online community for solopreneurs and fractionals. Details and RSVP here.