Remember this framework?

(From 💡 #337 "I'm talking, but it's not landing")

In short, there are several layers of distillation through which you can share your expertise.

From casual conversation to structured talking points, to writing, and finally to visuals.

This last layer, Visual IP, can appear so shockingly simple you might mistake it for easy or elementary.

But zoom in on an IP Builder sprint I completed today, and you’ll see this is still no cake walk.

So worth it, though.

Clear, durable ‘intellectual headshots’ are the product of iteration, lively debate, and trial & error.

And unearthed after several rounds of divergence and convergence ..

(all over ~2 weeks, mind you)

…are tangible business assets that catch attention.

That initiate meetings.

That elevate conversations.

That telegraph your expertise.

That build trust.

And that close deals.

A couple decades of your expertise.

Distilled over a couple weeks.

To demonstrate your authority in a couple seconds.

Have you stalled at that last layer?

Don’t know what you’d want to visualize?

That’s exactly what we sort out. Together.

💡

-Wes

P.S. Sound interesting? IP Builder Sprints are open for August.

​Book a free intro call to see if it's a good fit and to walk through some unpublished examples.