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đź’ˇ The Lightbulb

đź’ˇ So what does relief look like?


So if relief is your ultimate deliverable, what does that look like in action?

It will depend on your area of expertise and the problem at hand, but relief could look like:

  • Providing structure
  • Stopping the bleeding
  • Breaking structural gridlock
  • Clearing a backlog
  • Corralling opinions
  • Diffusing conflict
  • Influencing stakeholders
  • Bringing consensus
  • Connecting the dots
  • Identifying through-lines
  • Infusing creativity
  • Providing a fresh perspective

Your service may include any of these, several of these, or all of these.

But zoomed out, your client is looking to you to:

  • Preview a future state
  • Create a roadmap in that direction
  • Guide the next steps forward

It’s a tall order.

But remember, they’re talking to you for one simple reason:

Your expertise matches their urgent problem.

đź’ˇ

-Wes

đź’ˇ The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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