You know the feeling when a “stranger” likes your LinkedIn post?

It makes you feel like your word is getting out there.

That the algorithm is actually working in your favor.

And most importantly, that someone liked what you had to say.

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​Attracting strangers to your audience and client base is important for two reasons:

1. They offer a clear and unbiased signal that your POV is resonant
2. No matter how big your network is, it will always be a capped subset of those in your niche

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So, while a round of applause (and some qualified leads) from those close to you can be a wonderful foundation as you get off the ground…

It’s the appearance of unfamiliar faces that provides the purest validation of your unique point of view, and a preview of your long-term growth.

💡

-Wes