Think back to your time in corporate. Do you remember hearing this?

• “I can’t do Thursday, we have our hourly planning meeting.”
• “We beat our hourly earnings guidance by 10%”
• “You can read more about our mission in our hourly report.”

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Sounds ridiculous, right?

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Your clients don’t run hourly businesses.

They look for monthly progress against quarterly and annual profitability goals.

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So, instead of pricing yourself in terms of an arbitrary hourly denominator...

Frame your rate as a fraction of the total profitability they’re after.

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In doing so, rather than being perceived as a steep cost…

You’ll be perceived as an enabler of the greater goal.

Which you are.

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💡

-Wes