A friend and I were lamenting over the weekend (publicly) about the sheer amount of forgettable content you see all around, despite all the tools at our disposal.

Some of it is ‘AI slop’, yes, certainly.

But I believe most of what people create and share is well-meaning.

I refuse to believe everyone is out here just generating trash to try to trick an algorithm.

My proof (and hope) lies in the countless 1:1 conversations I have with independent consultants every month who truly have a valuable lens/POV to share with people in their domain, and who do actually want to help.

The problem lies in transmission.

Getting what’s “up here” (👉 🧠 👈) “out there” ( 🤲 )

So, I built something yesterday.

It’s a web app for solo consultants that will take any visual you’re thinking about posting on LinkedIn…

…critique your visual from the lens of your ideal client…

…and give you specific suggestions for elevating it beyond the “forgettable” bar

I’ll share the app with you tomorrow — I’d love some early feedback as I continue calibrating it.

But first, I’ll offer a high-level version of my underlying “IRIS” framework it’s based on:

• Instant - can I (your potential buyer) digest the visual in a few seconds?
• Resonant - is this hyper-relevant to my role, domain, and pressing pain/problems?
• Insightful - is the core insight novel and helpful to me vs. cliche and generic?
• Spark - does this make me want to initiate contact with the creator?

I-R-I-S - like eye, like vision, get it? 😉

Pass all of those questions, and you’ve got a great visual to share.

Miss one or two, you might get some fleeting attention, but nothing to show for it.

Skip most of them, you’re in ‘forgettable’ territory, and perhaps even written off as a slop-artist.

🧐 Think of the last visual you shared broadly with your domain (on LinkedIn or otherwise).

How would you grade yourself using the IRIS framework?

Tomorrow you can check if my model agrees.

💡

-Wes