People shouldn’t have to guess what you’re good at.

Imagine you own a restaurant, and decide to go without a menu.

A couple comes in hungry for meatloaf and asks if you can make one.

“Um, yes…?”

“How much is it?”

“Um….”

“How long will it take?”

“….”

Meanwhile, you make a mean burger. A renowned burger. A burger so good, people come to your restaurant specifically for it. Wait in line even. Never question the price either. Plus, you like making them.

But the couple has no idea, blinders on in the presence of greatness.

And now, you have to figure out how to make a meatloaf.

Expertise is invisible. Until it isn’t. Start getting yours down on paper and you can avoid the guessing game.

💡

-Wes

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​[Note for the archive: This is broadcast #1 of this daily email. Shoutout to Jonathan Stark and my E365 cohort for helping to get this daily list off the ground.]