One way to think about the execution vs. strategy spectrum is to consider the 'helper persona' that fits most naturally for you.

• Do you like the stability of a semi-permanent engagement?
• Do you like to work independently on a well-defined workstream?
• Do you like to work collaboratively to assess a situation and set a solution into motion?
• Do you like to guide individuals or teams through a tough challenge?
• Do you like being on speed dial for the most pressing issues, perhaps across many clients?

Once again, there’s no right answer — it’s really up to you.

However, each persona represents a distinct engagement structure, business model, sales pipeline, and messaging strategy, so it’s helpful to understand not just what problem you’d like to solve but also how you’d like to deploy yourself.

💡

-Wes

Framework originally published July 2024: "💡 Do it for them, or teach them how?"​