Did you jot down your 5-step process?

Was it easy? Hard?

Did it make you rethink the problem your solving?

Or perhaps the type of client you’d like to serve?

Or perhaps how long a project would realistically take you?

Or maybe, did you think “who the hell would even pay for this?”

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If the exercise prompted any of these thoughts, you’re on the right track.

The important thing is you’re getting a rough working hypothesis of a service out of your head and on paper for you to play around with.

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To make this more real for you, take 5 minutes to transfer your thoughts so far in this free template. (Make a copy before you start — this is for your eyes only.)

As you’re filling it out, keep it brief.

The objective here is that someone else should be able to read this in under a minute and have a good idea of what you’re imagining.

It's ok to leave things blank - this will be a continued work in progress.

Note: This is a good exercise for anyone—whether you’re just starting out or considering adding a new or revised service to your portfolio.

Tomorrow, we’ll touch on how to validate this with [gasp!] real people in your ICP.

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If you have questions or are feeling stuck, hit 'reply' and include a link to your worksheet. I'd be happy to take a look.

💡

-Wes