The question that naturally follows something like yesterday’s CZAR Test for assessing stray opportunities is:

“What if I just *want* to accept this other opportunity?”

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That’s fair. Perhaps it’s not cash flow driving you.

Perhaps it’s the other “C” - Curiosity.

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Curiosity about working with a particular client.

Exploring another revenue stream.

Branching into a neighboring vertical.

Testing a different business model.

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Curiosity is the pulse of solopreneurship, so I’m not one to try to stifle it.

Instead, I think of this as an A-side and a B-side.

(I wrote about this last year: #128 💡 Specialize, then add a snorkel.)

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In short, your A-side is your core niche and the specialized services to serve that niche.

This is what you build your revenue goals around and set up your systems, pipeline, and marketing activities to support.

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But you can, if you wish, carve out some capacity for a B-side — perhaps 10% for exploratory work that serves as a snorkel for your curious mind.

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The big caveat: B-side work ought to be opportunistic, i.e. inbound.

Trying to set up two pipelines and two menus of offers for two different audiences, is like trying to drive two cars uphill at once, and you’ll risk not achieving momentum on either.

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💡

-Wes