Above is an ‘intellectual headshot’ created with my client Mark, a fractional lawyer for B2B SaaS companies.

In creating his portfolio, we wanted to start with the elephant in the room:

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So I brought in the metaphor of a ski jumper hitting a brick wall.

Mark asked to swap the brick wall with the Grim Reaper.

And few iterations later, we landed here.

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Yes, it looks shockingly simple, but that’s exactly why it works.

Why this headshot lands:

• Instant - You get the idea in 2 seconds flat
• Memorable - Grim Reaper + ski slope, in a business context?
• Repeatable - You could describe it or re-draw it without seeing it again
• Sticky - It subtly rewires how a founder might think about legal the next time they’re in a deal

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If you missed it, I unpacked the development of this visual (and others) on this week’s episode of The White Rabbit - a podcast about presentation skills hosted by Matt Krause and Alper Rozanes.

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Listen to the episode here.

Around ~25:30, switch to video to see the visuals I break down live.

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💡

-Wes

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P.S. Want a Headshot portfolio of your own? Visuals that crawl into your buyer's mind and camp out a while?​
I made a resource page for this podcast with details on the 1:1 IP Builder sprint and ~10 headshot examples.

Questions about the Sprint? Hit reply, or book a free chat.

I start with max one client per week. Next available start is June 23rd!