A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
Iām in New York for a conference this weekāmy first trip back in 7 or 8 years. Among all the fun (and some not-so-fun) things that welcome you back to this city, thereās one feature of New York thatās so omnipresent you almost donāt notice it ā the scaffolding! No matter when you visit, thereās always something under construction, renovation, or repairāconstant reinvention. As I walked around last night near my midtown hotel looking for a post-flight dinner, the scaffolding struck me as yet another example of the Sagrada Familia effect. In case you missed that post, just like the famous Spanish church thatās been under original construction for 100+ years yet proudly welcomes visitors, itās ok to embrace your expertise as a work-in-progress and share it anyway. Sometimes, thatās a big part of the appeal. Nearing the restaurant, the sky opened up into a torrential downpourāone that doused me, even through my rain slicker, which is more fitting for a light Seattle mist. And when the rain came, guess where everyone scurried to... ā¦the nearest scaffolding. Your WIP status really can provide you with cover. š” -Wes Bucket list item accomplished today: a walk across the Brooklyn Bridge! š¶ |
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.