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💡 The Lightbulb

💡 The summer freeze


This time of year as a solo consultant, it can feel like your pipeline is frozen.

A big block of ice. But no melt.

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On the one hand you think -- let time do the work.

Surely a few cool drops will trickle out.

And some do.

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On the other hand you think -- let me speed this up.

Crank up the heat.

Maybe even pull out the hair dryer to turbocharge the thaw.

Which might work, but also risks evaporating interest altogether.

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So where do we go from here?

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I find it helpful, regardless of season, to think of your pipeline not as melting ice…

But as extracting olive oil.

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Plucking, washing, pressing, filtering…

All to finally arrive at a few precious drops, separated from the pulp.

Each with the exact aroma, clarity and taste best suited for your offers.

Your ideal client profile.

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Through this lens, you can think of a slow period as just that last stretch of ripening.

And use this time to get yourself ready for the harvest.

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💡

-Wes

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P.S. Need a hand prepping for the harvest?

If you're still sitting on a few quieter weeks this summer, I have two August sprint slots open.

See? My books are lighter too!

​Book a free intro to check-in on your business and see if NicheFinder or IP Builder ("Intellectual Headshots") might be the right unlock for a strong second half.

I don't hard-sell, or bite :)

💡 The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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