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💡 The Lightbulb

💡 The summer freeze


This time of year as a solo consultant, it can feel like your pipeline is frozen.

A big block of ice. But no melt.

On the one hand you think -- let time do the work.

Surely a few cool drops will trickle out.

And some do.

On the other hand you think -- let me speed this up.

Crank up the heat.

Maybe even pull out the hair dryer to turbocharge the thaw.

Which might work, but also risks evaporating interest altogether.

So where do we go from here?

I find it helpful, regardless of season, to think of your pipeline not as melting ice…

But as extracting olive oil.

Plucking, washing, pressing, filtering…

All to finally arrive at a few precious drops, separated from the pulp.

Each with the exact aroma, clarity and taste best suited for your offers.

Your ideal client profile.

Through this lens, you can think of a slow period as just that last stretch of ripening.

And use this time to get yourself ready for the harvest.

💡

-Wes

P.S. Need a hand prepping for the harvest?

If you're still sitting on a few quieter weeks this summer, I have two August sprint slots open.

See? My books are lighter too!

Book a free intro to check-in on your business and see if NicheFinder or IP Builder ("Intellectual Headshots") might be the right unlock for a strong second half.

I don't hard-sell, or bite :)

💡 The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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