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So yesterday was about triangulating your genius zone to inform your offering (and if you haven’t already, I really suggest you try the prompt — it’s like a practical palm reading.)

But then what?

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If crafting your business and core offering around your genius zone is an effort to keep you in flow state, are we just looking for the path to Easy Street?

Not quite.

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There are two levels at play here…

1. Identifying your genius zone and applying it to a proven, painful problem in your domain allows you to provide similar client value with less effort and time — this is often referred to as your ‘unfair advantage’
   • Ex. An expert website builder could get you up and running in a few hours vs. a few days or weeks if you went with someone less skilled or did it yourself​
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2. But don’t stop there — when all your focus is in your genius zone by design, you’re free push your thinking even further, test your own limits, experiment in ways that others can’t, because you’ve left them behind in level 1
   • Ex. That website expert is free to think about advanced ways to automate their process and elevate their client output, while everyone else is still reaching for that first bar

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Yesterday, I heard a Fresh Air interview with actor Ethan Hawke discussing a recent challenging role:

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Focus on that upper bound of your own genius zone, and you’ll stop caring what the others around you are doing.

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Imagine how you’d talk about your business then.

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💡

-Wes

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