A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
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If you read my email yesterday, but perhaps not all the way to the bottom, you may be harboring feelings of betrayal, abandonment or grief that I announced I’m leaving my solo business for a corporate gig. Fear not - it was all a joke. But thank you for the many thoughtful and well-meaning congratulations - even from members of my own family (hi, Uncle Eddie!) After I let those who were misled know that it was a ruse, it sparked some interesting conversations about what it would take to return to the corporate grid. I often say it would have to be an insane alignment of the stars — and not gonna lie, the LinkedIn story I made up might actually prompt some deep consideration. But I think I’d almost immediately feel the return to ‘the machine’ take its toll on the creative activation I’ve felt every day since setting out solo 3 years ago. Here’s an excerpt from one of the closing chapters of my upcoming book, The Expert’s Privilege, on 'going back': So, no, there’s no guarantee that this works out the way you hope. ​ And yes, you can always go back if you must. The option (a reverse rip-cord?) sits in the back of my own mind constantly, and most other soloists will tell you the same, if they’re being honest. ​ But even with that boomerang option available as a last resort, I’ve found that for myself and many other brave soloists who’ve taken the leap, the fear of ‘having to go back’ serves as a spectacular motivation to set daring goals, try new things, pivot business models, evolve service offerings, pretty much try anything you can to preserve the autonomy and self-direction you quickly come to value more than anything else. I’m still here with you. Figuring it out. Solo, but together. 🙂 💡 -Wes |
A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.