As a kid growing up in the 90’s in Dallas, there was no escaping Dallas Cowboys fever.

Exhibit A: Boy in the oversized jersey on the right.

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Even as a bookish non-athlete, it was exciting to have our home team make it to the Super Bowl (and win!) 3 times in 4 years.

Super Bowl Sunday was an all-day ordeal, and the celebrations after the wins went well into the night.

But then, we had to go to school the next day — tired and groggy.

I remember, even as a 10-year-old, thinking:

“When I grow up and run a company, I’ll make ‘Super Bowl Monday’ a holiday.”

Well, here I am.

Running a (one-person) company.

Still working on the Monday after the Super Bowl.

Go figure.

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But the memory mirrors some of the questions I ask all my clients at the beginning of any NicheFinder or IP sprint:

“What are some topics or ideas you get on a soapbox about?”

“Have there been instances with a client or former company where your ideas were repeatedly dismissed?”

“What did they not see that you saw clearly?”

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In other words, what was that nagging thing that you continued to voice but hit resistance about?

That you vowed to do differently if ever out on your own…

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I spend time with clients on this because it’s often a fruitful well for passionate, differentiated points of view.

The type you can build frameworks around.

Frameworks you can design a service around.

A service that speaks to a niche that’s been itching for a novel approach to their stubborn, thorny problem.

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What’s your “Super Bowl Monday” idea from your time in corporate?

And who’s stopping you from pushing it now?

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💡

-Wes

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P.S. A handful of NicheFinder slots for March are opening later this week
​Get on the Early Access list for first dibs on slots and access to launch pricing.