Your LinkedIn feed is probably full of these. Unfortunately.

Dime-a-dozen laundry lists of tips for leveraging AI tools.

It seems helpful. Like, there’s gotta be some good nuggets in there somewhere.

But what do you actually DO with something like this, aside from saving it in a folder and never looking at it again.

This example (creator name redacted) is one of the more egregious anti-examples I've seen, if not outright laughable.

There’s so much packed in, it’s essentially illegible, and even if you could read it, it’s way too overwhelming, putting all the onus on the viewer to sift out the value on their own.

There’s no world where someone is using this as a checklist, or printing it out and hanging it on their wall.

So what is the point?

​IRIS had a field day with this one:

On the other hand there’s something like this, from Ruben Hassid:

It might look like there’s a lot going on, but it’s a lot more streamlined and intentional.

One mental model: spectrum of AI adoption

One implicit ask: where are you on this chart?

One CTA: learn with me stay ahead of the pack

No laundry list. No homework.

Just a clean message and an invite.

IRIS nailed the analysis:

It’s dangerously easy to make a visual these days.

It’s hard to make one that will actually resonate.

But it’s worth making the effort.

(IRIS can help.)

💡

-Wes