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đź’ˇ The Lightbulb

đź’ˇ Manufacture your own 'expertise eclipse'


While a total eclipse may be rare in astronomy, aligning your work squarely over your expertise doesn't have to be. And the results are just as magical.

As you think about your work (current and future), have you aligned yourself well?

What could you do to pull yourself to 'totality'?

(Suggestions below the graphic.)

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If you're experiencing a mismatch, some options to recenter include:

If you have a full-time employer:

  • Change or redefine your role
  • Lobby for special projects that leverage your expertise
  • Look externally for a better match
  • Start a side hustle

If you're in transition:

  • Reframe your job search
  • Don't settle for a 'partial eclipse' role
  • Go out on your own & create the job you're great at

If you're independent/self-employed:

  • Adjust your positioning or niche
  • Drop misaligned clients
  • Say no to misaligned inbound work, extensions & referrals

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None of these are easy, but all are 100% in your control.

đź’ˇ

-Wes

đź’ˇ The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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