A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
💡 WATCH: Niching Down for Soloists
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If you’ve been on this list a while, you know I have plenty to say about finding your niche as a solo consultant. Pop quiz: Question 1: What are the five compounding benefits of niching down? Question 2: What’s the one overarching reason why we don’t? Bonus: What do you do if your niche suddenly becomes flooded? To use a lifeline, Lightbulber and independent content writer/editor Damian Ghigliotty invited me back to How Solopreneurs Operate for an in-depth discussion on the benefits of a niche strategy, and the reasons we resist. So, if you’re interested in how a few dozen Lightbulbs on this topic synthesize in my head, I hope you enjoy the conversation. 🎥 📝 Video + Article on LinkedIn 💡 -Wes P.S. And if niching has been on your mind, but you just can’t take the leap... Check out my 1:1 NicheFinder sprint, designed to confidently triangulate where your unique expertise meets the market. August starts are still available. |
💡 The Lightbulb
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.