If you’ve been following along with me a little while, you probably know I see it pretty simply:

If you’re a consultant going into prospect calls without visual assets:

You’ll probably end up talking too much.

And that’ll likely end up overwhelming your potential client.

And that’ll certainly leave them worse off than where they started.

Not ideal.

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I recently went on Lauren Wambold Patel’s podcast The 2x2 to discuss the what, why and how behind my ‘Intellectual Headshots’ sprint for soloists.

Check out the full interview [YouTube], including a bit more detail on my own early career than I typically go into.

Or if you'd rather read the highlights, they're the feature in this week’s The 2x2 newsletter, which I highly recommend for weekly 5-min deep-dives of tactical advice for indie consultants.

Tip: Check out Lauren’s regular section on “Chart Crimes” - highlighting terrible visuals that should make any consultant wince. 🫣

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Hope you enjoy.

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💡

-Wes