I get asked a lot: why are solo consultants reluctant to niche down?

Most of it is fear.

Fear of choosing wrong.

Fear of boredom.

Probably most commonly the fear of closing doors.

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But by leaving all the doors open, we feel compelled to speak broadly to all of them.

Our precious wisdom then gets generalized in pursuit of reach.

Diluted beyond the point of relevance.

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And for what?

To offer a half-message to those half-listening?

A drop of water to many, instead of a thirst-quenching drink to a favorite few?

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A broad market position is like a sprinkler in the garden.

A well-meaning hack that flubs the intent.

For better results, get more precise...

And quit watering the weeds.

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💡

-Wes