I’m not quite sure what it is about the human spirit, but we love a ‘before & after.’

• Beauty makeovers
• Weight-loss transformations
• House-flipping shows
• Teeth whitening ads

It even works in reverse too:

• Origin stories of celebrities
• Childhood photos of your friends or children
• Flipping through your old yearbook

I think it’s something about witnessing the possibility of real change over time.

We just can’t get enough.

As a consultant, this fascination works in your favor.

Your client knows the “before”. Painfully well. They’re living it.

You, with your unique lens on their situation, get to show them the “after”…

And be the source of the magic to guide them there.

What's the "before" state for your client?

What’s the “after” you can uniquely paint for them??

And, perhaps most importantly, what’s your magic to get them there?

💡

-Wes