IP, put simply, is a set of your insights organized into a shareable POV (framework, visual, process, checklist, etc.).

When you translate your insights into IP, it unlocks incredible value by:

• building your domain authority
• fueling your differentiation in the market
• decreasing friction in the sales process

So why don’t consultants/experts take that extra step?

I think there are 4 main drivers why folks stop short, and I’ll reveal them tomorrow.

But before I anchor you, hit reply and tell me what keeps you from developing your IP? (10 words or less is fine!)

I’ll reply to every email, and I'll also share the answers tomorrow.

Anonymously, of course. 🙂

Excited to hear from you!

💡

-Wes