Your prospects are in distress.

Bogged down by the baggage of the past.

Or uncertain about the way of the future.

Or both.

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You know the feeling because you’ve been there, many times.

Enough times that you’ve begun to understand the predictable arc of their crisis.

That arc is the sum of your accumulated insights.

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Those insights are what your prospect craves.

Those insights are nuggets of wisdom you’ve acquired in the trenches, that you can now apply to their context.

Those insights can start to relieve the pain they’re experiencing.

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The question now becomes, what’s the best delivery mechanism for those insights?

And more broadly, what 'helper persona' best fits your preferred approach to delivering value?

• Are you an advisor, who remains at arm’s length and provides insights on-call?
• Are you a coach, who guides a client through a growth or development journey?
• Are you a consultant, who provides strategic direction and shepherds a client through a specific problem or change?
• Are you a fixer, who can deploy their unique expertise or skill to dismantle a ticking timebomb on behalf of a client?
• Are you a contractor, who provides additional bandwidth to a resource-constrained team?

Identifying the type of helper you’d like to be is the first step in translating your insights and IP into a sellable service.

Which of these speaks to you?

Which of these certainly do not?

Could you articulate why?

💡

-Wes