Something magical happens when you walk through the deeply personal yet oddly straightforward exercise of calculating your capacity.

To recap:

• you asked yourself how much you want to work​
• you cut that in half to ensure you have space to work on the business
• you divide that by the duration of your signature service

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Suddenly, a number appears:

The maximum number of people you can serve in a year.

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As a soloist, it’s often less than 20.

It might be less than 10.

If you’re thinking about how many you can serve at one time, it’s most likely less than 5.

Perhaps it’s just one.

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Why? Because you’re only one person.

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Without this exercise, it’s natural to come into the game nervous, shrieking to yourself, “How will I ever find enough clients?!”

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Then you realize how few you can feasibly serve.

And you soon find that the scarce resource isn’t clients…

The scarce resource is you.

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As a wise woman once said, "Hello from the other side."

💡

-Wes