A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
💡 What you know vs. what you see
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Your prospect will listen to you about what you know. Perhaps they'll trust you based on what you’ve done. But they'll become a client based on what you see: ​ The core problem. The moving parts. The avoidable traps. The path to solution. ​ Do you have a crisp articulation of how you see your ideal client’s painful problem? Resumes and stray insights are great. But it’s your signature POV… Immediately applicable to a client’s context... That will motivate them into action, with you. ​ 💡 -Wes ​ Crafting your Signature POV is a central feature of my 'Wayfinder' and 'First Mile' 1:1 coaching services Coaching slots are open now for December and January starts. |
💡 The Lightbulb
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.