Lightbulber Matt Krause hosts a fantastic, long-running podcast called The White Rabbit, all about presentation skills for entrepreneurs and corporates.

Recent guests include Alex Smith, Geraldine Carter, Jonathan Stark, Brad Farris, just to name a few.

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Last week, Matt and his co-host Alper Rozanes invited me on to talk about visual clarity, and the process of building ‘Intellectual Headshots’ with my clients.

Even better, we recorded in audio and video, so I could share some real examples of client headshots and breakdown why they land.

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We covered:

• Why even strong verbal communicators still struggle to land their message
• The 5 layers of expertise distillation
• Prompts to triangulate ideas that are ripe for visualization
• The 4-point anatomy of a good Intellectual Headshot
• A live teardown of a recent client’s headshot portfolio

BONUS: Why I pivoted from designing these assets for tech execs to working exclusively with solo consultants (spoiler: you have the more urgent problem)

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​CLICK HERE to listen to the episode.

At around ~25:30, I’d recommend switching to video to see the examples and teardown.

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Special thanks also to my client Mark Sherwood-Edwards for letting us use his headshots for this show & tell.

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💡

-Wes

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P.S. Want a headshot portfolio of your own? I made a resource page just for this episode with more on the IP Builder Sprint.