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💡 The Lightbulb

💡 Your consulting trailer


I don’t go to the movies too often, but when I do, I make sure to get there on time.

You know why: the previews.

The gist of a new 2-hour film, whittled down to a bite-sized trailer.

It’s fun to catch a first glimpse of what’s coming.

I probably filter out half of them (horror films, Marvel movies, etc.)

But usually one or two will catch my interest.

Something to research later, or to keep in mind for an upcoming holiday.

An “intellectual headshot” is like a trailer for your consulting work.

The gist of a signature point-of-view born out of a decades-long career.

Telegraphed through a single, crisp visual.

Designed to pique the interest of your best-fit client.

To plant a seed.

And to inspire a deeper conversation.

Nervous to carefully create something so powerful, then just “give it away?”

Worry not — the Headshot is just an intellectual trailer.

And those with whom it resonates most will still want to experience the full show.

💡

-Wes

P.S. In just two weeks together, we can build your portfolio of 5 'intellectual headshots'

Check out details and available dates here.

💡 The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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