Have you ever gone on a date and just knew it wouldn’t work out from the start?

Maybe they showed up late without apology.

Maybe you sat down at a quiet restaurant and were startled to realize they were a loud-talker.

Maybe they disclosed that they were vegan, and you’re a barbecue enthusiast.

Or maybe you just sensed a mismatch.

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Early signals can be your friend, in dating and consulting.

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We’ve discussed the 7 cascading benefits of an ‘IP-first’ marketing & sales methodology, but I think there’s one more: IP acts as an alignment barometer.

Not every pretty, polished framework or process will resonate with every prospect.

You may find early on that your prospect disagrees with the approach or framing established by your IP.

This is a good thing.

If someone is a detractor in early conversations, they will likely be a detractor throughout your engagement.

You can certainly use your time with them to articulate your POV on their problem, and shine light on a new angle they hadn’t seen before.

But trust your IP as a barometer.

If you’re not getting a positive response, you can thank them for their time and shift your energy to more amenable dates--I mean, prospects. :)

💡

-Wes