An actor has a headshot and an audition.

A designer has a portfolio.

An athlete has stats and “tape”

These professions are built around the uniqueness of the individual and thus have developed a standard method of instantly communicating what someone could bring to a film, project or team.

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As a solo consultant selling your expertise, the market hasn’t quite evolved to such a standard.

Instead, we go around talking about our experiences.

Where we’ve worked.

Who we’ve worked with.

The results we’ve seen.

The insights learned from engagements.

We talk a lot.

Perhaps too much.

Then still get the question: “what do you actually do?”

And still ask ourselves: “what do I actually know?”

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What if you had “tape” of how you work with clients.

What if you had a portfolio that clients could flip through?

What if you had an intellectual headshot?

Something a prospective client would see, and, like a director spotting their leading actor from a stack of photos, say “Yup, that’s our star.”

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That intellectual headshot, my friends, is your signature POV — the synthesis of your expertise on a problem in your domain.

Your intellectual headshot is that POV depicted in one or two instantly graspable visual frameworks that stay in your clients' minds and get you your "audition"

Your intellectual headshot is what will differentiate you and turbocharge your business.

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So, get ready to glam up your expertise.

It’s picture day.

💡

-Wes

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P.S. - Want to chat about what your intellectual headshot and signature POV might look like? Book a free 30-min call with me to spark your thinking.