This week, I’ve been getting us oriented on the importance of leaning on insights vs. knowledge/skills/experience (KSE) when marketing yourself to potential clients as a domain expert.

Why? Because KSE can be replicated -- or worse, commoditized.

Remember that insights (💡) are KSE (📚 💪🚶‍♀️) that you’ve synthesized through your unique lens (👓), and thus are more valuable and inherently differentiated vs. the market.

💡 = ( 📚 + 💪 + 🚶‍♀️) x 👓

​Yesterday, I discussed how your unique insights are your currency that will:

• open the doors to client work...
• which then results in more KSE...
• which generates more insights...
• etc. etc.

This creates an insight loop like this:

But for consultants, there’s actually one more step that can turbocharge this loop…can you guess what it is?

Hit reply to send me your guess, and we’ll close this loop tomorrow…

💡

-Wes