We all knew it was true, but now here’s the data.

Corporate employees spend half their time (53%) on busywork, according to new research from Asana.

Meaning only 47% of an employee's time is spent on the skilled and strategic work they were hired to do.

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Flashback to your corporate days - does this ring true? Perhaps it was even less?

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So what does this mean for independents?

It unveils the bang for their buck that your corporate client is getting when they hire you.

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Hiring you is like buying the concentrate version of a watered down juice.

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So here’s some easy weekend math for you.

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What was your last corporate salary?

Divide that by 1000.

(1000 is half of a 2000-hour work-year)

That’s your new minimum acceptable effective hourly rate as a solo consultant.

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Now double it.

To account for speed, on/off optionality, and of course the scarcity of your unique expertise.

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That's your new target effective hourly rate that represents your value.

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Anything less than that, and you're most likely inefficiently deployed.

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Let's change that in the new year!

💡

-Wes

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P.S. Speaking of unveilings...I'm introducing a redesigned slate of 1:1 coaching services next week!
​I'll be opening the new offerings exclusively to Lightbulb subscribers for one week before announcing them publicly. Hint: there's something for everyone!

Stay tuned...