One of the symptoms of a soloist’s echo chamber is what you may have heard of as ‘bright shiny object syndrome.’

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We spend days, weeks, months even, moving through spikes and valleys of creativity trying to crack the case on how to leverage our expertise to help others, and make a living doing so.

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So, when a novel idea comes to you in the middle of the night…

Or a podcast episode triggers you to rethink your niche or ideal client profile (ICP)…

Or someone comes to you with an almost too-good-to-be-true service offering (I’m still looking at you, robo lead gen-ers!)…

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…it can be an exciting turn of events that makes you want to shout ‘Eureka!’ and dart off in a new direction.

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Now, being imaginative is an entrepreneurial prerequisite.

And yes, creative breakthroughs are wonderful.

And yes, agility is one of many benefits of being out on your own.

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But the reality is, your success will be the product of many different factors.

The combination of turning a lot of different knobs, rather than finding and flipping the one right switch.

And without some sounding board in place, it can be hard to discern on your own between a true gem that should alter your trajectory, and a false alarm that can drive you off course.

💡

-Wes

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P.S. In case you missed it, a sneak peek of my new slate of coaching services is now live, exclusively for Lightbulb subscribers.
​Check out the redesigned options before they're announced publicly next week, and let's chat if you're interested.