Last week, I wrote about the trap of the ‘savior client’.​

That is, when you’re feeling like you should be specializing...

...but then that magic client engagement appears, buying you a few more months of reprieve from actually taking a step toward niching down.

It’s a common and understandable trap.

But inaction never solves the problem.

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Over the weekend, I was listening to an episode of Second Act Stories (fascinating podcast, btw).

This one was about Joe Malankar, a former BCG partner who stepped away from consulting to start his own handyman business.

When asked about his decision to leave quite a lucrative and hard-earned position, he said he’d grown tired of the bureaucracy (BCG is now over 30,000 strong 🤯)…

Also that he’d sacrificed his ability to be home consistently, and to be a part of his local community…

But all told, he said he’d been thinking about it for a long time, and then added,

“But you’re always 1-2 projects away from leaving.”

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A-ha! That same thread shines through.

I know I should be doing something.

But I’ll just do ‘one more’.

That’ll buy me some time.

Maybe things will be different.

And then the trap turns into a cycle.

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Listen to your business.

And even more, listen deeply to your gut.

If you’re resisting common advice to specialize, ask yourself if there’s a good, true reason why.

Or are you just buying time?

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💡

-Wes

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P.S. If you're stuck in the mud trying to find your lane, reach out about the NicheFinder sprint.

Three sessions in one week to get you moving in a confident direction.

A month of direct access and support to make sure you're seeing some traction.

I have one slot left in May (May 19) before I shift my focus to the IP Builder Sprint for the rest of Q2.

Book a free, no-obligation fit consultation here.