đĄ
\n-Wes
\n\n","recentPosts":[{"id":9460944,"title":"đĄ What's the worst that can happen?","slug":"what-s-the-worst-that-can-happen","status":"published","readingTime":1,"campaignCompletedAt":"2025-06-20T22:00:59.000Z","publishedAt":"2025-06-20T22:00:59.000Z","orderByDate":"2025-06-20T22:00:59.000Z","timeAgo":"about 5 hours","thumbnailUrl":"https://embed.filekitcdn.com/e/dRt5QW5T7jhDvbCDfjC4Wz/giabc42XbYrYEkZJofQMtm/email","thumbnailAlt":"","path":"posts/what-s-the-worst-that-can-happen","url":"https://thelightbulb.developmyip.com/posts/what-s-the-worst-that-can-happen","isPaid":null,"introContent":"I donât spend a lot of time with children. Iâm a 40-year-old gay man with no paternal aspirations. I live in a dense urban neighborhood with very few young families. Most of my friends with children have immigrated out to the suburbs. I just donât see kids often. Fast-forward to my family reunion last weekend. Adults still outnumbered kids, but you wouldnât have known it by the level of noise and energy emanating from our rented condos in an otherwise quiet mountain town in southern New...","campaignId":19930365,"publicationId":16500715,"metaDescription":""},{"id":9450083,"title":"đĄ Surface the counterpoints yourself","slug":"surface-the-counterpoints-yourself","status":"published","readingTime":1,"campaignCompletedAt":"2025-06-19T23:39:40.000Z","publishedAt":"2025-06-19T23:39:40.000Z","orderByDate":"2025-06-19T23:39:40.000Z","timeAgo":"1 day","thumbnailUrl":"https://embed.filekitcdn.com/e/dRt5QW5T7jhDvbCDfjC4Wz/cqAPkZiB9MT6uucUnEZdCd/email","thumbnailAlt":"a black and white photo of two chess pieces","path":"posts/surface-the-counterpoints-yourself","url":"https://thelightbulb.developmyip.com/posts/surface-the-counterpoints-yourself","isPaid":null,"introContent":"Yesterday, I shared an essay by Brian Balfour about the AI race, and more broadly the cycle of platform growth, monopolization, and monetization. If you missed it, I called particular attention to it for exploring LinkedInâs monetization approach that's shifting as we speak. This is a move that will most likely impact you if, like most B2B solo consultants, you use LinkedIn as a home base for your marketing. I wanted to call out one more part of Brianâs essay though. If you made it to the...","campaignId":19917592,"publicationId":16487575,"metaDescription":""},{"id":9439346,"title":"đĄ Yup, LinkedIn is different now...","slug":"yup-linkedin-is-different-now","status":"published","readingTime":1,"campaignCompletedAt":"2025-06-19T00:30:14.000Z","publishedAt":"2025-06-19T00:30:14.000Z","orderByDate":"2025-06-19T00:30:14.000Z","timeAgo":"2 days","thumbnailUrl":"https://embed.filekitcdn.com/e/dRt5QW5T7jhDvbCDfjC4Wz/9Gas69ZhGsVEDFBG6cqB98/email","thumbnailAlt":"A wrought iron gate in the middle of a garden","path":"posts/yup-linkedin-is-different-now","url":"https://thelightbulb.developmyip.com/posts/yup-linkedin-is-different-now","isPaid":null,"introContent":"My former boss, Brian Balfour, popped up in my email this morning. No, it wasnât an invite back to work at Reforge. (Iâm not available anyway. đ) Rather, it was one of his signature long-form essays on a complex tech trend. He hasnât put one out in a while, but these broad-and-specific teardowns are the type of content that drew me to work for him back in 2021. His piece today is about âdistribution shiftsâ â or perhaps more plainly, the cycle of platform growth, monetization, and...","campaignId":19904806,"publicationId":16474169,"metaDescription":""}],"newsletter":{"formId":6449749,"productId":null,"productUrl":null,"featuredPostId":null,"subscribersOnly":false},"isPaidSubscriber":false,"isSubscriber":false,"originUrl":"https://thelightbulb.developmyip.com/posts/kindling-for-your-signature-pov","creatorProfileName":"đĄ The Lightbulb","creatorProfileId":1564896}A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
â So how do you get started on your intellectual headshot? Remember itâs just a visual representation of your signature POV and to get there, think about three components:
Nothing coming to mind? Try these prompts as kindling:
Put another way - whatâs the topic that you get started talking about and canât stop. The one where you say âthanks for coming to my TED talkâ once you run out of breath. Find that, and chances are your signature POV is nearby... â -Wes |
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.