Ok, so now did you get to a genius zone statement? :)

The magic sentence or two that captures the type of activities that best leverages your unique expertise and skill set?

A few questions to consider:

• How does it feel seeing your genius zone written out? Surprising? Revelatory? Empowering perhaps?
• Looking back over your consulting and corporate careers, has the bulk of your time been spent in that zone?
• If you could do nothing but that type of work as a consultant, would you feel energized, impactful, and fulfilled?

And the million-dollar question:

• How much of your working time today is spent inside vs. outside of that stated genius zone?

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Now, ideally, you’d be in that genius zone 100% of the time.

By definition, it’s the most valuable way for you to deploy yourself.

But of course, there are realities of being a business owner that will require your attention outside of your happy place.

Remember this time breakdown?

All the Working On the Business (WOB) activities like pipeline building, networking, website writing, networking, admin, taxes are likely squarely outside your genius zone, but still necessary.

So, the key metric to pay attention to is what % of your client delivery time is spent in your genius zone.

And, you guessed it, make your target 100%.

Post your genius zone statement somewhere prominent and let it serve as a constant reminder as you:

• select an target client (ICP)…
• design your offers…
• screen leads…
• write proposals…
• structure custom projects…
• sign new clients…

Remember that you control the % of work coming at you that falls within your unique bullseye.

Keep that number high, and the many benefits will follow.

💡

-Wes

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Want to share your genius zone statement with me? I'd love to see what you came up with, and would be happy to share my feedback in return.

Just hit reply. I won't share without permission.

(Thanks to those who sent theirs over yesterday!)