Just a quick update on cadence.

TLDR: Starting tomorrow, I’m shifting The Lightbulb to 5x/week.

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Some rationale for those interested:

From my reader survey in October, I heard some lovely feedback like:

• “I look forward to this email every day.”
• “I look forward to every email.”
• “Daily is good.”

Mixed in with:

• “Every day is a lot.”
• “I can’t keep up every day, so maybe an occasional summary.”
• “Take the weekends off. 5 days is way generous enough.”

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Now, daily has always been an intentional choice.

Designed to create a symbiotic rhythm based on short, snackable content.

That said, what I've learned over 250+ posts is that it consistently takes me ~an hour a day to meet the quality bar I believe makes it worthwhile for you to open my 💡's and spend a minute or two with me each day.

Sure, I could push out something lighter a few days a week to lessen my load and keep the 7-day cadence.

But all else equal, I’d rather keep the insights deep and the quality bar high.

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So, Mondays-Fridays, expect the same type of insights, mini-series, and original frameworks.

Saturdays and Sundays, catch up or take a rest.

And on occasion, I’ll put out a weekend send for things like:

• Spillover or conclusion of a framework or series
• Time-sensitive insights (like yesterday’s about the LA fires)
• 60-second tool reviews (e.g. #218 💡 Napkin.ai)
• Longer-form pieces that fit better as a weekend read

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On my side, I’ll be using those reclaimed ~10 hours/month (my time dividend!) to invest in developing new workshops, services, and tools for solo consultants that I’m excited to share soon.

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Thanks again for inviting me on your journey.

My promise to you remains high-quality insights about monetizing your expertise as a solo consultant, for as long as you find them helpful.

See you tomorrow.

💡

-Wes