A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
💡 Reader rebuttal: 'Intervention' + 'vitamins' = real client value
|
Yesterday in the ‘painkillers vs. vitamins’ discussion, I introduced a 3rd option. Using the analogy of a dentist, I said:
Lightbulb reader, soloist and digital solution designer Jakob Maul (meet) wrote in from Vienna to offer a very astute critique and revision: A dentist very much educates me about how to properly brush my teeth. He does two things: 1. He addresses the immediate problem, the toothache and he goes to the source of the pain, the cavity 2. He also addresses the root cause: Me not taking care of my teeth properly. So from a consultant’s POV, there’s the immediate intervention to address symptoms but there’s also the coaching, the educational, the training part so this kind of problem doesn’t happen again. I believe the real value for a client is that you can do both: apply the immediate remedy (the intervention) and then fix the root cause (the vitamins). Jakob went even further, applying the ‘Helper Persona’ lens from a few months back:
A lot of people get stuck in a cycle of applying the remedy over and over again (and they make good money with it). That’s the fixer. Going beyond that means “risking” that you make yourself obsolete. The dentist would be obsolete if everyone just brushed their teeth properly. It’s just: that’s not the reality. The reality is, we need dentists — we need fixers but we also need consultants. Well said. Thanks, Jakob! 💡 -Wes |
💡 The Lightbulb
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.