You might be thinking:

I worked ten, perhaps twenty years in this field to build up my expertise.

I’ll spend weeks or months synthesizing this into a signature POV on a critical problem.

Maybe I work with someone to refine it and visualize it into a ‘headshot’.

All this, then I just…give it away?

For free?

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What if someone takes it and tries to pass it off as their own?

What if my ideal clients see it and apply it to their context without me?

Even worse, what if it’s not ‘good enough’?

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These are completely natural concerns.

A mild paranoia is a protective instinct.

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But as you go through the process of distilling your POV…

Having the intellectual breakthroughs and a-ha moments…

And arriving at something truly representative of what you know to be true in your domain…

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That paranoia morphs into empowerment.

Into a confidence that you now have a shareable tool that carries your fingerprint.

Into a burning desire to help others out of tough spots where you’ve been before.

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You won’t be afraid to share it.

Instead, you’ll be searching for more places to share it.

Knowing full well that it’s just a preview of the value you can bring.

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💡

-Wes

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P.S. - Developing your signature POV and 'intellectual headshot' is a central feature of my 'first mile' coaching service.

Book a free 30-minute strategy call with me if you'd like to discuss what these signature assets could look like for you.