profile

💡 The Lightbulb

💡 Your holiday time dividend


The back half of December is a funny season for solo consultants.

Work slows down. Prospects go offline. Does that mean we ought to do the same?

A few months back, I introduced the concept of a ‘time dividend’.

It’s that extra bonus of reclaimed time that you earn from efficient client delivery and/or shifting to higher-margin services.

There are typically 4 things you can do with that dividend:

  • Earned Time Off - take the time off for yourself and your family
  • Capacity - serve additional clients for additional revenue
  • Pipeline - develop and nurture your short-to-mid-term prospects
  • Accelerants - invest in long-term foundational elements of your business

During a holiday period, a soloist’s bonus comes in the form of an expanded time dividend, BUT a couple of those options disappear…so what to do?

Now, let me be the first to reiterate that your time and energy are precious, so please take your earned time off to recharge and reset.

These couple weeks are as close as we ever get to a collective moratorium on work.

That said, if you feel like taking even just a small sliver of this holiday time dividend and reinvesting it into your consulting business, this is a perfect opportunity to devote to accelerants.

With the remainder of this week, I’ll give you a slate of ‘2-hour tasks’ focused on accelerating your business in the long-term.

You can tackle these as you wish, without the typical distractions of our week-to-week work.

First up tomorrow: Train your AI…

💡

-Wes

💡 The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

Share this page