When selling a service as a solo consultant, you’re selling value in the form of…

Change.

Transformation.

Strategy.

Advice.

Partnership.

Perspective.

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The list goes on, but as we know, these are all intangible.

So, we have to be able to articulate our ideas, communicate our value, and build trust.

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Yes, a lot of this will happen 1:1 with clients and prospects…

But to build a sustainable pipeline of those clients and prospects (aka 'demand'), you have to build an audience.

And to build an audience in this field, you need content.

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If you’ve been hesitant to start sharing your ideas publicly…

Or if you’ve hit a wall or plateau on content ideas or formats…

You might revisit two mini-series from the early Lightbulb days:

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Debunking ‘The Big Ick’: Thought Leadership (~7 min total read)

​#10 💡 The big ick: Thought leadership​

​#11 💡 Myth 1: Thought leadership = LinkedIn-fluencer​

​#12 💡 Myth 2: Thought leadership is too time consuming​

​#13 💡 Myth 3: Thought leadership is too saturated​

​#14 💡 The final myth: I don’t have anything to say​

​#15 💡 One small step​

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The expertise—>content—>revenue loop (~5 min total read)

​#18 💡 Your expertise wingspan​

​#19 💡 See-saw your expertise into content​

​#20 💡 Closing the loop: Expertise, content, revenue​

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The first weeks of producing and publishing content can be rough, terrifying, and exhilarating all at once.

What’s wild is that most people will never experience this, because it’s so comfortable on the sidelines.

But if you muster up the courage to take the leap, you’ll find that with those emotions comes a bloom of authority on your corner of your domain.

One that attracts fruitful conversations and engagements with people you’d otherwise have never known.

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💡

-Wes