As a solo consultant, new or tenured, your ongoing challenge is to identify and pursue the most efficient deployment of your expertise.

What do I mean by 'efficient'?

It doesn’t necessarily mean spreading your message to millions of people.

Though it might.

Or trimming down your service from a 6-month engagement to 6 weeks.

Though it might.

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Efficiency simply means finding ways to meet your revenue goals while minimizing the time required.

Paths to efficient deployment include:

• Moving off a pricing model tied to time (e.g. hourly billing)
• Setting value-based project fees and retainers​
• Cutting low-value activities out of your client engagements
• Leveraging AI or automation for repetitive tasks
• Shifting from execution work to strategic/advisory work​
• Introducing ‘1-to-many’ offerings (paid talks, courses, or workshops)
• and many more...

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When you orient your business around the efficient deployment of your expertise, rather than keeping yourself staffed, there are two outputs:

• High-margin revenue
• Reclaimed time

And while revenue is your core compensation and the typical success marker...

...reclaimed time can be thought of as an additional dividend.

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What’s that dividend worth, you ask?

It depends what you do with it.

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You might pick up an extra client or two.

Or perhaps nurture leads, or rewrite your website.

Or maybe you take the extra time with your family

Or set off on an overdue vacation.

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What do you typically do with a time dividend?

Cash it out or reinvest it?

Is that by default or intentional?

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Did you just hear that? A framework is near… :)

💡

-Wes