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đź’ˇ The Lightbulb

A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

đź’ˇ Book update + free advance copies

I've been a bit quiet on the book front, but the process continues... The final edit is finished... 37 original illustrations and frameworks have been locked... The book is currently with the final proofreader.... And we're still tracking for an early June launch! As of today, The Expert's Privilege website is LIVE. Give it a spin to check out the book synopsis and get on the insider's list for launch updates like: Pre-sales offers for ebook and physical copies Launch events this summer in...

đź’ˇ Agentic AI for us "little guys"

I attended a live taping of the Shift AI podcast yesterday afternoon in Seattle - their 100th episode! If you haven’t listened before, host Boaz Ashkenazy pulls some pretty fascinating and high-profile interviews. Yesterday’s event with guest LeSean Smith from Google caught my eye because it was all about what agentic AI is opening up for “the little guy”. Yes, LeSean has spent time at the big guys - Google, and Amazon, and Microsoft - but he’s also an investor, operator and solo builder...

đź’ˇ A tiny drop of ink

Last week, I dusted off my old tech-bro getup and attended a “Friday Vibes” event at Seattle’s AI House - a public-private incubator and community space for all things AI. (At a prime location on a renovated downtown pier, no less! 🤩) The afternoon was structured around having builders share their current projects and ask for feedback. One of the presenters owned a small local restaurant chain and is building an app to help scale himself out of day-to-day management. Admittedly a newbie to AI...
an open door leading to a bright orange room

đź’ˇ Claude Design: Why I'm not freaking out

By now you’ve seen the hype cycle: One of the AI giants drops an impressive new feature or tool. It condenses a lengthy legacy workflow into a turnkey task. The fanboys praise it and create YouTube videos. The headlines declare the end of entire professions. Sometimes it even impacts valuations and moves markets Then the masses start playing around and the cracks start to show... This is not to say that the rapid developments of AI capabilities are not remarkable or game-changing. They truly...

📸 Give them some air

They're waiting for you to take them on a ride. đź’ˇ -Wes P.S. I'm looking for 2 case study clients for something new. If you're feeling like your prospects just aren't "getting" your vast expertise, you probably need to talk less, and show more. I'm piloting the Intellectual Headshots Premium Portfolio -- a step beyond signature frameworks, this Portfolio is a full done-for-you suite of custom explainer videos, pitch decks, and other visual sales assets that telegraph your genius to your...
a tree with purple flowers in front of a building

đź’ˇ Dr. You

My friend Michael had a big day today. After months of prep and years of study, today was their dissertation defense — the final step of their PhD program in the Music department of the University of Washington. A short but monumental two hours presenting original research, analysis, and, yes, visuals shining a light on a tiny corner of a massive domain. Fielding tons of questions testing the depth and durability of the thesis. And at the root all of it, a unique point of view. Leading up to...

đź’ˇ The Lightbulb turns TWO!

This week marks 2 YEARS of The Lightbulb! To mark the occasion, I thought I’d share 5 highly scientific trends I’ve noticed from sending 518 daily Lightbulbs to an audience of curious and inspiring solo consultants. And please, if you enjoy this newsletter, please fill out the annual Lightbulb reader survey - it's anonymous, takes just 1-minute and really helps me keep this email fresh and relevant. On to the learnings: 1/ Growth + churn have equalized Daily emails are a lot for a subscriber...

đź’ˇ "Trendslop"

For the doomsayers who say consulting is dead in the age of AI, there’s some research out this month putting data (and a new label of “trendslop”) on what we kinda already knew: LLMs are not strategists. This Fortune article released over the weekend highlights research from Esade Business School in Barcelona that tested 7 LLMs over 15,000 consulting-esque simulations and scenarios. The hypothesis: across that amount of simulations and situation-specific details, there should be diversity in...

đź’ˇ Ditch the baby-step work

Source: BCG I joined another BCG alumni call this morning, this time on the current state of AI + Software. I’ve written a few times about how these calls have always been a steady, calming voice amid hysteria or catastrophic narratives. Today was no exception. The prevailing dramatic narrative is: SaaS is dead AI is the one killing it All white-collar labor will be decimated. The reality is, as usual, much less extreme. Summary: SaaS returns will be lower, but core platforms are durable AI...

đź’ˇ [I'm Speaking] Lettuce's Solo Summit - May 14

Quick one today - Just passing along word that Lettuce.co just announced their 2026 Solo Summit — their generous virtual conference designed specifically for businesses-of-one. Save the date for Thursday, May 14th - 11:30a-6p US Eastern, 8:30a-3p Pacific. This time, they’re going beyond the typical one-way panels and webinars and hosting an entire day of sleeves-up workshops where you can apply leading insights to your solo business in real-time. And yes, it’s still free to attend! They’ve...

A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.